Last week, Disney and Panasonic announced a deal where Disney would use Panasonic SD card to sell their movies in JAPAN.
Why is this news relevant?
Well, for one, the SD card movies will sell for $53 a pop. My friends told me that DVDs usually go for $30 something over there. It's $20 premium for the movies on SD cards.
Secondly, if this manages to be lucrative for Disney, perhaps they might start selling that format in the US. Personally, I think it's a horrible idea.
They'll first have to answer why can't people just download a film and put it on their own SD card? The companies advertised copyright protection but that feature services the company, not the consumer.
While it's nice that Disney is trying to stay ahead of the mobile entertainment curve, it is somewhat strange that their solution is to offer movies on a copyright-protected SD card. I can't see consumers being excited about this development. It's neither innovative nor exciting.
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